Adalberto

Startup Companies often have big dreams and a small budget. Using pay per click (PPC) advertising like Google AdWords, Yahoo! Search Marketing, and MSN adCenter alone to draw traffic may not be financially feasible. A successful startup should opt for a more balanced, frugal approach to getting traffic to their landing pages; one which incorporates generic search result traffic. Using a blend of limited PPC advertising and content optimization can yield the best return on an SEO investment.

Strategy One for Startup Companies: Split Tests & Pay Per Click

Whenever you conduct a pay per click campaign you should always run split tests to see which ads are most effective. An A - B split test is the most simple, and practical method. Simply create two ads for the same keywords and run both ads in conjunction. Which ever ad has a higher score, try and determine why. Discontinue the less successful ad and create another ad and accentuate the features of the better selling ad. Iterate this split testing process to come up with the best ads. Often, simply looking at the top ads is a great way to get started--learn what you can from the best!

Another short note when conducting a pay per click management campaign; often it is wise to only bid on ads on the Google or Yahoo! search results, and not their content networks. Google's content network ads are not as visible and will hurt your ad's quality score due to the lower click thru rate the ads will have on the content networks.

Strategy Two for Startup Companies: Keyword Optimization

Purchasing a software program like AdWords Analyzer or getting a membership at WordTracker.com is essential to effective search engine optimization. The goal with using these programs is to find relevant search phrases that are are searched heavily but without much competition. Once these search phrases are detected, you can start optimizing your page's content for these keywords.

Links have always been the staple of search engine page rank algorithms. Google currently uses link text to determine page relevancy; that is, the words the anchor tags are placed around that link to your site help Google determine what keywords are relevant in relation to your site's content. If I linked to your site with the link text "Polish Sausage" Google will think have a clue that your site is relevant to sausage sales. The question then becomes, "How do I get the right links pointing to my site with the right keywords in the linked text?" That might be difficult if you didn't do it yourself; thus you must do it yourself.

You'll want to find sites with a high page rank to post your links on; message boards will not do. Decent Search Engine Marketing will require you to sign up for sites like Associated Content, Squidoo, and eZine Articles. Create your own content and have link text that is keyword specific to the various pages you are linking to. Watch, you rankings will improve and you'll make money posting content to some of these sites as well. For some complete search engine marketing advice, take a look at the following search engine marketing blog

In conclusion, incorporating a blend of pay per click and organic search engine optimization will dramatically improve your page rank and your landing page scores. Google, and the rest of the engines are getting smarter; keyword optimization is just the tip of the iceberg! If your money low, time high, this balanced attack strategy can be an incredibly effective course of action with a great return on your investment.

Dave Davis is the managing director of RedFly Marketing - Search Marketing and runs a Search Engine Marketing Blog where he discusses all things SEO and PPC related.

posted by jamalvmn  # 7:15 PM 0 comments

There are so many things one learns in a college. We learn to adjust in different settings and its always a unique experience getting to know new things about people and develop various facets of our personality.

Study of arts deals with humanities as a whole. The best learning field for arts is the world and life itself, though it may seem like simple statement, not many people seem to realize that completely. In the broader sense studying arts is an end in itself and not a means to an end. And some people argue that its a means to an end, the end being getting a good job and earning ones livelihood. But really the job would then involve studying arts too-in the sense of application and constant learning- and if someone sees it as just a job and not an art then its just a mechanical process with no role of arts. So the core is the studying bit and job is only incidental to it from a long-term perspective. Or in other words art is a part of each and every thing we do and cant be treated as a thing segregated from the other aspects of life.

Students studying in the not so good colleges are not considered as good as students from the top colleges. So there is this hierarchy involved which is a false concept especially with regards to study of arts, which deals with the individuality of a person more than anything else does. What makes a good arts student? Greater the ability to uncap the potential and the creativity within, better the student. One may say that a better college is the one that helps students become more creative.

How does a college that starts gain recognition as a good one? Its probably because of great works of its alumni in the initial years and that gives it the tag of an excellent college better than the other colleges. The other colleges are gradually considered inferior in the sense that its a relative thing, which again contradicts any principle of true art.

So over the years students crave to go to the best college, without realizing that the college is nothing without the students and they themselves make the college great and not vice versa. But dont better colleges choose better students? The admissions are done on the basis of marks secured by cramming a few things and an interview at most places. So does that gauge correctly the true worth of a student? I found it really hard to get admission to a school during childhood because I was too shy to speak up, but does that mean that I will be the same after a few years? But arent students from better colleges more successful? Its very important to understand here what success refers to. Is success a high post someone has attained or a bigger salary on the basis of the college they came from? But how is it that some greatest artists have never gone to any college?

If college selection is really not based on the past records then how is it that every year most students recognize the same college as the best one in a particular area? In fact most people blindly ape other people, from the past or present and that is again the death of all art. But people worry about what others would say and dont want to take chance and try to stick to the past. Anyone with such an approach lacking conviction and courage would anyway not make it big in the field of arts, which is all about being able to express and act on our independent views and ideas.

True artists dont need tags or labels. Their work speaks for themselves and no college can make or break them.

There is a need to do away with the hard prejudiced mentality and then only will we live a life fuller in every aspect, pouring our creativity, which is the essence of our being into every endeavor of ours without any insecurity.

21 year old medical student

posted by jamalvmn  # 1:04 PM 0 comments

DNA testing is a powerful tool and in some cases a very controversial tool, especially when immigration DNA testing is used for relatives from other countries to enter the US more easily and legally.

The tests have been used for thousands of US residents that want to sponsor a relative into the country but for one reason or another they do not possess a birth certificate or any other identification to prove they are related. This is where immigration DNA testing comes into play.

US government officials will recognize and accept DNA testing to allow the entry of these individuals. But heres where the problem comes in and even immigration lawyers are becoming very concerned. The problem is that government officials are requiring DNA testing more and more, even when the paperwork is all in place and there is no reason.

Immigration DNA testing has a few concerns. For starters it increases the cost a lot and it slows down the entire process. The second concern is the government itself and just how much they can be trusted. What exactly is happening with all these DNA results. Many believe this information is being turned over to agencies like Homeland Security where it is tracked in large databases.

There were just short of a million people who obtained permanent residency or a temporary visa last year as a result of being directly related to a US citizen.

Homeland Security officials claim that the DNA information is not retained but there is some evidence that this isnt true. There are only a couple of labs in the country that are authorized to do immigration DNA testing so although potential immigrants may request DNA testing from another type of lab such as the AABB it will not be recognized by the government.

Immigration lawyers believe it is these two labs in Washington that are actually driving the increase in the requests for DNA testing. After all for a private lab what a great source of revenue.

The concerns began to arise as more and more immigration requests that have all the necessary paperwork and relatives in the US are still being requested to submit immigration DNA testing that is done through one of the two accepted Washington labs. This is occurring after the first step of the visa application has been approved and may lawyers are wondering just why.

Immigration DNA testing is no different than any other type of DNA testing. The process used to identify the relationship would be consistent with that which is used when paternity tests are run. A swab on the inside of the cheek in the mouth, or a blood sample either will work.

But for the immigration department to recognize it the results must be determine at one of the two labs previously mentioned. For further details on their procedure be sure to contact US immigration.

So although immigration DNA testing can be a positive tool it can also be a tool thats abused way too often.

About The Author

Morten Hansen has been focused on the DNA Testing area for several years and is mainly writing about DNA subjects, that makes it easier for people to understand the different issues about DNA Testing. For more details about DNA Testing visit our website www.DnaTest4you.com

posted by jamalvmn  # 12:38 AM 0 comments